Banner & Text
Creatives Instructions

Introduction to Alibaba.com Landing Pages

You can choose from four types of landing pages on our platform. To view lander tracking link, you need to log in your account, click the ‘tracking link’ below, and the first creative on the top highlighted in pink is the target lander and its tracking link.

1. Homepage

Lander URL: http://offer.alibaba.com/

Banner title: Shop the Trend

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000016001

2. Intermediary landing page

Landing page URL: http://offer.alibaba.com/exclusive.html

Banner title: Global Premium Marketplace

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=50001

*All pop-up and pop-under ads must use an intermediary landing page.

3. Smart match landing page

Smart match tracking links will recommend the most suitable landing page to users based on their browsing history, location and many other algorithms. Our smart match system contains thousands of landing pages in portfolios.

There are two sub-types of smart match landing pages:

A.

General smart match landing page – These pages are used when you’re not sure who your target audience is.

Banner title: Intelligent landing page (Version A)

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24015

Banner title: Intelligent landing page (Version B)

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=30013

*The only difference between the two versions is the banner design.

B.

Targeted smart match landing page – These pages are used when you wish to target your audience with a specific category.

Banner title: Exclusive for Luggage, Bags & Cases

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000002002

Banner title: Exclusive for Machinery

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000006002

Banner title: Exclusive for Automobiles & Motorcycles

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000008001

Banner title: Exclusive for Apparel

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000006001

Banner title: Exclusive for Beauty & Personal Care

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000004001

Banner title: Exclusive for Consumer Electronics

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=1000000002001

4. Premium Marketplace

Within Premium Marketplace, we offer a variety of banners and landing pages for each category. Check out each category below:

General: All Categories

Banner title: A global online marketplace for sourcing

Landing page URL: http://offer.alibaba.com/ma-ket/all.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24016

Category: Automobiles & Motorcycles

Banner title: High Quality Auto Supplies

Landing page URL: http://offer.alibaba.com/market/CID34.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24021

Category: Machinery

Banner title: Machinery

Landing page URL: http://offer.alibaba.com/market/CID43.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24020

Category: Consumer Electronics

Banner title: High-Tech Consumer Electronics

Landing page URL: http://offer.alibaba.com/market/CID44.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=30014

Category: Health & Medical

Banner title: Top Health & Medical Supplies

Landing page URL: http://offer.alibaba.com/market/CID16.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24019

Category: Construction & Real Estate

Banner title: Green Home Green Life

Landing page URL: http://offer.alibaba.com/market/CID13.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24011

Category: Home & Garden

Banner title: Home & Garden Supplies

Landing page URL: http://offer.alibaba.com/market/CID15.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=24018

Category: Beauty & Personal Care

Banner title: Flawless Beauty & Care

Landing page URL: http://offer.alibaba.com/market/CID66.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=28008

Category: Apparel

Banner title: Latest Fashion Collections

Landing page URL: http://offer.alibaba.com/market/CID3.html

Tracking link: http://ads.alibaba.com/adcenter/promotion.htm?topId=28007

How do I use links?

You’ll find a selection of promotional resources included text links and optimized banners in our Ads Center.


1. Choose a promotion page which you want to drive traffic to and click Get Code:

2. Select a Tracking ID from the drop down menu:

3. copy and paste the code to your webpage (example below):

4. Save and preview:
Can I modify or add a tracking parameter to the promotion link?
If you wish to modify the link, please contact us at ads@service.alibaba.com.
I cannot copy the HTML code for promotions - what can I do?
Your web browser might not support the copy & paste function- you could check if there are any updates available. The latest versions of Internet Explorer, Chrome & Firefox all support this function. You can also copy the code manually.
What is the cookie period?
Alibaba tracks all valid leads up to 200 minutes after a visitor is directed to Alibaba.com from your affiliate link.
How to add custom tracking strings to your affiliate links?

To add custom tracking strings to your affiliate links simply add to a question mark “?” to the end of any affiliate link, followed by the extra parameters.

This is how an affiliate link will look like (WITH custom tracking strings):
http://click.alibaba.com/rd/xxxxxxx?pid=001&cn=002&cv=003&tp1=abc


The components and parameters of this link are:

  1. Affiliate link

    Your default affiliate link might look like this (this link can be obtained from ads.alibaba.com) http://click.alibaba.com/rd/xxxxxxx

  2. Custom tracking strings
    You need to add these custom strings at the end of the affiliate link. We will record them and you will be able to see after export from “Report-Download Center-Lead Details”.
    • pid: Your publisher ID to identify your unique publishers. Without pid, your report would just be a cluster of data.
    • cn: Your unique campaign ID
    • cv: Your creative ID is for you to identify the banner or textlink or other format you’ve chosen for your campaign.
    • tp1: Dynamic parameter. You can customize your tracking characters, such as data mining user behavior behind every clicks
    The custom tracking strings (pid, cn, cv, tp1) cannot be changed to different names, but you can choose to use one or two or all of them, based on your tracking needs.
No matter you are a publisher who owns a website/ blog, or a network, you can always join our JS Code program. Please peruse the following document, and it will help you start the integration. Make sure to involve your technical team.
1, Register as a member in ads.alibaba.com
2, Domain Verification
3, Get JS Code
4, Parameters and S2S Postback
5, FAQ
1, Register as a member of ads.alibaba.com
Open ads.alibaba.com and click ‘Register’. Follow the steps to complete your registration. If there is any issue during your registration, please click: https://ads.alibaba.com/help/register.htm?spm=a2700.7759376.a370q.2.JN18kZ
2, Domain Verification
Step 1: Fill in your domain information, and please note the different of domains for personal website/blogs and network – as a personal website/ blogs, just fill in your own domain; as a network, please fill in the domain of your official network website. The domain should not be a page URL or carry any parameters, i.e. example.com/page.html,subdomain.example.com/directory. The correct example should be: example.com,www.example.com,subdomain.example.com.

Step 2: Click ‘Download’, to download the ‘root.txt’ file

Step 3: Upload ‘root.txt’ to your site’s root directory, and make sure your domain URL/root.txt can be accessed.
Step 4: After completing Step 3, check the box and click ‘Verify Now’.

Step 5: Once above steps are completed, we will instantly verify your site and return the following page if the verification is successful.

If the verification is failed, please make sure you've resolved the issues described below,
  • If your application was disapproved because the site does not open properly, please check if your website supports normal browsing in all areas, and that the site loading time is not too slow
  • If your application was disapproved because we cannot find the verification code in the root directory of your site, please make sure you are the owner of the website and add the code into the root directory. E.g. if “abc.XXXXX.com” is the root page of your site, you need to add the verification file to the root directory of “abc.XXXXX.com”
3, Get JS Code
Step 1: Go to ‘Creative & Tools’, select ‘Dynamic Ads’

Step 2: Manage Ads Information according to your needs, and get the Code.

Step 3 Click and copy the JS Code. If you are a publisher who owns a website/ blog, please deploy the code to your own site.

If you are a network, please configure the following S2S parameters to ensure better real-time data transfer. Then distribute to those publishers rolling out with JS Code to deploy.
Option A: Directly configure the parameters in “Custom”.
Option B: If you need to pack your own proxy URL, please make sure your proxy is able to,
    i. The proxy should support 302 redirection to redirect to the designated URL in the redirectParam;
    ii. During 302 redirection, please transfer parameters to the designated URL in redirectParam;
4, Parameters and S2S Postback
You can directly set your S2S Postback here: https://ads.alibaba.com/postbackUrl.htm?spm=a2700.7759368.a370p.5.KVOzrT
Step1: Server to Server Postback URL Configuration
A server to server postback url example is below: https://www.your-server-url?pubid={pid}& clickid={tp1}&static-parameter={staticvalue}
Please note NOT all of the parameters listed in the example url are required. You only need to choose those ones that you need us to postback. Please see the table below for parameters explained.

*Table: Parameters/Macros
Once you return your corresponding parameter names in the left column, we will marry up your parameters with the relevant parameters on our end. You only need to advise which ones you need us to postback.
Parameter Name of Alibaba.com Note Corresponding Parameter Name of the partner. Please fill in.
pid Publisher ID Eg. pubid
cn Campaign ID or any ID Value
cv Creative ID or any ID Value
tp1 Click ID or any Dynamic ID Eg. clickid
static parameter Any static value Eg. clientid=123


Step2: Tracking Link Configuration Configure the tracking link to include all the required parameters for the campaign. Please see an example below:
http://click.alibaba.com/rd/InMw9Ka? pid={pubid}&tp1={clickid}&…&…

Green part - This is the click server link which has your account id and other information encoded. This will be emailed to you;
Yellow part – These parameters contain the information that you wish to track, pass to us and needs to be postedback via our server to server url;
Grey part – You can place any parameters that you wish to track, however it will only be recorded in our system but won’t be postedback.
5, FAQ
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